The Vietnam War Essays (426 words) - Vietnam War, Free Essays

The Vietnam War Essays (426 words) - Vietnam War, Free Essays The Vietnam War The Vietnam War was a ruthless war that influenced a great many individuals in a wide range of nations. All wars start in light of the fact that their is a distinction in people?s assessments, and the Vietnam War was the same. It began on the grounds that France and a Vietnam head, Ho Chi Minh, had a distinction in supposition about the sort of government Vietnam ought to have. To discover why the war broke out you should return to the 1750?s. This is the place the French began their alleged protectorate province of Vietnam. For a long time the individuals of Vietnam dissented yet couldn't sort out into a power sufficiently amazing to oppose the French. At that point in 1946 a socialist taught individual called Ho Chi Minh sorted out the individuals of North Vietnam and drove out the French rulers in a war that took eight years. During harmony settlements in Geneva they permitted North and South Vietnam to become separate countries, isolated on the seventeenth equal. This was distinctly to keep going for a long time. Following two years the two nations would then decide on a typical pioneer and rejoin the two nations again. This never occurred. South Vietnam was anxious about the possibility that that a Communist chief would be picked and the country would be in ruins. Socialist guerrillas in South Vietnam contradicting the dropped political decision starte d assaults on Southern Vietnam and staying French authorities to pick up co! ntrol of South Vietnam. In the event that North Vietnam was to start their intrusion of South Vietnam the Communist ruler Ho Chi Minh made certain to have unlimited oversight over the country and spread his thoughts of socialism to neighboring nations. The United States felt this ought not occur so in 1965 the president requested the bombarding of North Vietnam and the arrival of US troops in South Vietnam. This at that point made North Vietnam send ordinary units toward the South. That subsequently, cause more US troops to get included. The entirety of this continued structure and working until it was a full scale war. The primary explanation that the Vietnam War broke out was that the old supreme France figured they could keep an alleged protectorate state without giving them any opportunity. At that point a socialist head tagged along that assembled the individuals and took over for the sake of opportunity. The U.S. felt that on the off chance that Vietnam got socialist, at that point neighboring nations would before long follow. They didn't need socialism to spread so they attempted to stop it. Stop it by war and it didn't work out like they figured it would.

What I think the good life means to me Essay Example | Topics and Well Written Essays - 1500 words

What I think easy street intends to me - Essay Example The book Affluenza gives incredible data and detail on carrying on with a decent life while limiting your day by day utilization (De Graaf, Wann, and Naylor, 2001). Affluenza regards the ideal human wants. It likewise tries to make various strategies to make solace, polish, and satisfaction more veritable and durables than available, transitory things. Training, family, connections, work, good and moral standards, profound help and achievement are a portion of the things that make the cut. Before you can hop into the conspicuous finish of how the above characteristics are a long way from being acceptable, go for a stroll with me. The integrity of good is relative also. Since the caretaker of this life is blustery on me, the definition is similarly reliant on my decisions. Numerous rationalists within recent memory and the past have had a lot to state on the subject of good. Socrates, for instance, characterized great as the nonattendance of what was terrible. I don't concur with the meaning of Socrates (Cohen, 1971). Different scholars like Plato don't vocally focus on the meaning of good however through their composition, it is sheltered to surmise that excellencies like mental fortitude, astuteness, modesty make the rundown of what is acceptable. The late definition is a greater amount of what my characteristics referenced above slope to for help. Instruction is one of the characteristics that I recorded previously. Training for this situation isn't only the procurement of data and information. It isn't even the capacity to show forward fitness in abilities and the capability with which one’s execution. Instruction in my book is the capacity to utilize data, innovation, abilities for the advancement of mankind. As a radiologist, I imagine doing my lords and my doctorate before I get to forty-five. These degrees are anyway just a reflection of scholarly greatness and interest and not instruction. An informed individual makes pioneers out of average citizens. Training expands the vision past the visionary. My vision, for instance, is that my

8 Big Blogging Mistakes to Avoid New To Blogging Never Do This!

8 Big Blogging Mistakes to Avoid New To Blogging Never Do This! .elementor-19992 .elementor-element.elementor-element-19992{text-align:center}Last Updated on February 17, 2020When you’re just getting your blog up and running, it’s easy to get caught up in the excitement of just launching a blog and rush to get going â€" so much so, that you make terrible blogging mistakes along the way.I know from personal experience how easy it is to screw things up with a blog â€" or even just miss opportunities I could have taken advantage of. So â€" to help you get started on the right foot (or get back on track if you’ve run off course) here are the 8 most common (and biggest!) mistakes I see new bloggers making: Disclosure As an independent review site, we get compensated if you purchase through the referral links or coupon codes on this page â€" at no additional cost to you. Dismiss alert Table of Contents The basic blogging mistakeHere are 8 blogging mistakes you must avoid1. Setting an unrealistic publishing schedule2. Not using headers or whites pace3. Using “click here” links instead of real keywords4. Not using images5. Not answering your comments (yes, all of them!)6. Not adding social media sharing7. Not using analytics8. Not showing recent/popular postsShare those blogging mistakes on your own blogWant even more blog mistakes you should avoid?The basic blogging mistakeMany new bloggers are tempted to use a free hosting service, even though paid hosting can be cheap and reliable, such as HostGator, my personal choice.Only after you invest a lot of time (and money) in free hosting, you discover the numerous disadvantages. They’re totally not worth the little perceived savings they offer:Speed and Bandwidth limited â€" your site is going to be painfully slow, causing visitors to escape even before they read a single line.No Personalized Domain â€" you don’t have your own domain. For example, your address might look like this: mywebsite.wordpress.comPoor Customer Support â€" when you run into any issues, usually yo u’ve got no one to talk to. Can be painful especially if you’re new to thisNo Advertisements â€" you’ll be very limited in the future, should you want to make money with your blogIn conclusion, it’s a BAD idea to use a free hosting service. Use a paid service with budget-friendly plans (starting at well under $3 per month!) such as HostGator. Join the FREE TrainingDo You Want To Learn How To Build 6 Figures Authority Sites?Join This Free Training To...Finally have a proven method to finding profitable nichesGet access to a foolproof keyword research methodLearn how to outsource quality contentLearn how to build white hat links to your site without headaches You might also like: Best blog hosting Here are 8 blogging mistakes you must avoid1. Setting an unrealistic publishing scheduleWhen you first start blogging, you are full of ideas. It’s all new and fresh, so it’s easy to publish like a madman and get all your ideas out. At first, you’re going to think that pu blishing every day won’t be tough at all â€" but I can PROMISE you, you WILL slow down, and it will get harder.That said, some bloggers don’t set any blogging schedule at all, so they get lazy and don’t update for months at a time. Both of these are problems because your audience needs to have some predictability; they want to know when they can expect you to publish.When you publish too frequently (or infrequently), you create an unpredictable pattern that can frustrate your readers and cost you an audience.My advice: Be honest with yourself and start conservatively. Commit to publishing on a schedule that makes sense for your real life and other obligations.Space out your posts (don’t publish five all at once!) so that you have a steady stream of content to keep people coming back.2. Not using headers or whitespaceIf your blog looks like a big, scary wall of text, readers are going to bounce in a hot minute! Even if your ideas are amazing, presentation is half the battle.T ry to break up paragraphs by using headings between them to give your reader’s eyes some anchor points. Keep paragraphs to 3 â€" 5 sentences maximum, and keep sentences under 30 words (if you can help it).(Psst… want more tips on readability? This piece from Conversion Review is pretty amazing, even talking about the impacts of different fonts!) 3. Using “click here” links instead of real keywordsIt adds uncertainty: Have you ever visited a site that wanted you to “click here, here, and here” to learn more information? The problem with these is that users can’t differentiate those links from one another, nor can they glean any information on where they’re likely to wind up. Your links should be descriptive of what comes after the user clicks so that there’s no mysteryIt costs you trust: This is the internet age, and the average consumer is wary of ambiguous calls to “CLICK HERE,” which might be sheltering (at best) spam and (at worst) a virus. You work so har d to earn your customer’s loyaltyâ€"don’t throw it away on awful gimmicksHow should you embed links in your blog posts?DON’T find a new placeholder. Killing “CLICK HERE” from your syntax is not an excuse to start using “CHECK IT OUT” or linking to the work “link.”DO inform your reader where they’re going when they click the link. A reader should have all the context they need, just by reading the embedded line.DON’T anchor links to verbs, pronouns, prepositions, etc. These words are not concrete, and give readers a harder time gauging where they are going.DO anchor links to appropriate nouns, or even small sentences including both nouns and verbs. This makes it so much easier for your visitor.DON’T jam links into the middle of a sentence. While not the gravest blogging mistake, it does dissuade readers from taking immediate action. A possible exception to this is when you’re just linking for the sake of sourcing.DO end sentences or paragraphs on a link â€" especially your own links. Links are actionable! Your reader has finished their thought and will now be more compelled to explore additional content.Need an example? Why don’t we clean up that earlier plug: “Even amateurs can blog like pros after reading How to Start a Blogâ€"A Complete Beginner’s Guide.“ Ah! Now that’s linking that clicks.4. Not using imagesWait, you expect people to sit down and read words? I joke, of course â€" but surprisingly, we’ve known since 2008 that your average visitor will read less than 20% of your text content.Encourage more comments: Nobody likes to feel like they’re talking to a wallâ€"we all crave a real, tangible exchange of information. When someone comments on your post, they’re opening a dialogue with you, and only by responding can you continue that conversation. Seeing this exchange, you may entice more people into commenting too.Build your credibility and establish your authority: Many times, people taking to the comments will pose questions and expect you to have the answers. Other times, they might disagree with you, and raise some counterpoints. In both of these cases, responding is a great way to establish your expertise on the subject and share some knowledge.Social proof: Simply put, readers are lured to blogs with bigger followings. These blogs have a fanbase, which gives them more attention, which in turn lures more readers, etc. By commenting on your comments, you’ll augment your comment count, and maybe even entice some new visitors to stay and check you out.If you really want to snag your reader’s attention from the outset, you can also do something not showcased in this post: you can direct them to your conclusion from the get-go.For example, I could have capped my intro with the line: “For a snapshot of the most important points I cover in this post, skip to the bottom.” It’s important to give your readers a “So what?” as early in the post as possible to hook them; don’t save it all for a “big reveal”.Show them you understand their problems and have an answer they are looking for! Have any more blogging fails that the big lists fail to mention, but that we could all do without? Let me know in the comments below!Share those blogging mistakes on your own blog How to come up with a blog name Blog analytics

Dreams and Reality - 919 Words

Sleepwalking Sleepwalking has always attracted a sense of mystery and suspense. Has anyone here ever watched someone who was sleepwalking? I have. I was 13 years old and it was in camp when I watched my friend get out of bed and walk to the front door of our bunkhouse. I had no idea that she was sleepwalking. I tried whispering her name but when she didn’t turn around, I just figured she hadn’t heard me. I called out to her louder but still she didn’t respond. That’s when I noticed the faraway look on her face. Her eyes were glazed over and her face had a blank stare. She didn’t turn back; she just kept walking straight towards the door. It was a very eerie thing to watch. I remember not being able to do anything but stare at†¦show more content†¦Symptoms of sleepwalking include: * Walking during sleep * Taking in sleep and saying things that do not make sense * Sitting up and appearing awake during sleep * Opening eyes, having a blank look during sleep * Performing detailed activity of any type during sleep * Acting confused or disoriented when they wake up What are its treatments? Although there are some drugs that can be prescribed for sleepwalking, most people dont need any specific treatment for sleepwalking. Many experts just advise on putting away dangerous items and locking doors and windows before sleep to lower the risk of harmful activity. (This includes moving objects such as electrical cords or furniture to reduce the chances of tripping and falling. You may also need to block off stairways with a gate.) Avoiding sleep deprivation and going to sleep the same time on a regular basis are also recommended. Some people mistakenly believe that a sleepwalker should not be woken up. It is not dangerous to awaken a sleepwalker. If you do so, the sleepwalker will only be a little confused and disoriented. Experts suggest to gently guide the sleepwalker back to bed without waking them. What can you hope for a sleepwalker? Sleepwalking usually decreases as children get older. It usually does not indicate a serious disorder, although it can be a symptom of other disorders. How can you prevent it? * Avoid the use of alcohol or sedatives if you sleepwalk.Show MoreRelatedThe Reality of Dreams875 Words   |  4 PagesThe Reality of Dreams In the novel, Waiting for the Barbarians by J.M Coetzee, the magistrate’s progressive, non-linear dreams are a parallel to his growing involvement with the barbarians and his growing distaste for the empire. The great psychoanalyst, Sigmund Freud said, â€Å"The interpretation of dreams is the royal road to a knowledge of the unconscious.† In every dream there is a hidden meaning and when the reader starts analyzing the magistrate’s dreams he reveals that he is oddly attractedRead MoreDreams and Reality888 Words   |  4 PagesDreams and Reality DreamsÂ…do you have any? Of Coarse you do; everyone does. Everyone has dreams and personal desires that they would wish to fulfill. Dreams provide us with something to look forward to in life and they even sometimes comfort us: but these can often be misleading in reality. Dreams could be within your grasp one minute but slither away and demolish the next. This is portrayed in the novel Of Mice and Men by John Steinbeck, the play Romeo and Juliet by WilliamRead MoreDreams Vs Reality Essay : Dreams And Reality901 Words   |  4 Pages Dreams Vs Reality At some point, someone has said that high school will be the best four years of their lives and college gets even better. So with that idea in people’s heads, they come up with their ideal image of the college. They start planning the perfect scenario of what college they will go to and what their roommate will be like. They often try to compare an unrealistic image and turn it into a realistic image, but they are unlike in many ways. Once students step onto the college campusRead MoreThe American Dream And The Reality Of The American Dream931 Words   |  4 PagesAmerica, land of dreams, is home to the world’s largest immigrant population. Why do so many want to come to America? It may be because of the employment opportunities, or reunification with family members, or the many rights and freedoms that Americans have. But a large part of immigration to America is due to the American Dream, the belief that every US citizen has an equal opportunity to achieve succes s through hard work and determination. The concept of the American Dream was recognized as earlyRead MoreThe American Dream: Is It a Reality?1890 Words   |  8 PagesIs The American Dream Just A Dream? I think that the American Dream is a social ideal based on equality in social, political and economic rights and privileges. The constitution of this country suggests that every person who lives on American soil is free. In the United States Declaration of Independence our founding fathers:Â…held certain truths to be self-evident, that all Men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are lifeRead MoreIs The American Dream A False Reality?1240 Words   |  5 PagesMike Jacobie Mrs. Fagle-Fedele English 11 15, March, 2016 Is the American dream a false reality? In Lorraine Hansberrys book A Raison in the Sun, we experienced the dreams of the charactors. As we bounce around from charactor to charactor, we learn that their dreams can be attainable and realistic. We also learned what can help nurture a dream as well as what can impede a dream. Lena Younger also known as Mama is the matriarch of the family. she is religious, moral, and maternalRead MoreThe American Dream : The Reality Of America860 Words   |  4 PagesAmerica throughout time has been known as a country for opportunity and freedom, where anyone can come and have a fair chance at living their â€Å"American Dream.† The stereotypical American dream is having a two parent family, with stable income, owning a home with a white picket fence with two children. But the reality of America is that this â€Å"dream† is achieved more easily by white men. Even though America is supposedly â€Å"The land of the free† and provides â€Å"Liberty and Justice for all†, these statementsRead More From a Dream to Reality Essay1309 Words   |  6 PagesFrom a Dream to Reality When I decided to go back to school my objective was not only to increase my knowledge and receive a degree, but I decided that the only profession for me to pursue would be to earn a degree in teaching. Not because a business or computer degree would be out of my grasp, I can learn anything necessary to do a job, but because by earning a degree in teaching I would be able to fulfill a dream of mine that I had held since my own days in school. I want to be able to helpRead MoreThe Shattered Glass Of Dreams And Reality2375 Words   |  10 Pageslearning and growing as the years go on? You go to school, you go to parties, you get drunk, you fall in love for the first time and you get your heart broken. You graduate, you go to University and you get a diploma. You get a well paying job or your dream career and finally settle down with the love of your life and build a beautiful family. You learn and grow even more with your children, before sending them off into the real world. You gro w old together, remembering all the wild and fun times youRead MorePersonal Experience: Dream to Reality712 Words   |  3 PagesJaenna set the bird on a stone and eased the arrow from its breast. Poor lil creature, she thought. All tha places it mighve flown had its life not just been snuffed... She squated down over a puddle a few paces away and swashed the arrows head around in the water. As the ripples disappated, Jaenna gazed straight down at her reflection. She imagined that the hair that dangled over her cheeks were wings, albeit, sodden wings. And wondered where she would fly if they were. She bobbed her head

Developing A Growing Child s Initial Development - 926 Words

Being able to make decisions is very significant in a growing child’s initial development. This speeds up their mental development and their personality. The simple act of selecting what color to paint the grass will rapidly speed up their decision making skills tremendously. Unlike much of the core curriculum in which accurate answer and instructions triumph, in the arts, it is ruling and creativity rather than rules that conquer; this generates a free mind in a child and that develops a basis to a new way of thinking. This will lead them down the road to be able to teach children that problems can have more than one solution in life. It clarifies to kids that in harder arrangements of problem solving purposes are infrequently fixed, but can alter with situation and opportunity. Learning in the arts requires ability and a willingness to surrender to the unanticipated possibilities of the work as it folds. (Eisner). The arts develop a sense of independence, and confidence wi thin a child which can benefit them for years to come. The arts play a big role in the development of perseverance and focus. These are big steps into growing up and becoming an adult. Perseverance and patience is developed when a child first picks up their paintbrush or first instrument, they realize they are not going to be able to paint like Michelangelo or play like Beethoven. These kids realize it takes years, and self-discipline to triumph to a form of greatness for the individual disciplines.Show MoreRelatedThe Child s Language Development1475 Words   |  6 Pagesblends, but most of the phonemes of the child’s language are fully developed. In early childhood through school-age, the child’s language development will plateau; however, the interaction with social development increases the child’s pragmatic skills, which feeds into more refined expressive and receptive language. Social development becomes measurable when the child is in the experimenter stage. The emergence of the infant’s social and representational behavior reflects most clearly in communicationRead MoreAnalysis And Application Of Early Childhood Developmental Psychology878 Words   |  4 Pagescognitive, emotional and moral development plays an integral part in the early development of a child’s brain maturity. Biological Argument(s) A child’s brain is very delicate during the early developmental years, especially between ages 2 and 6. Although the brain is already functioning by age 2 there are many areas that remain undeveloped (Berger, 2014). Information processing is much slower, and the brain is unbalanced at this stage of development; thus causing the child to be impulsive in his orRead MoreTrust vs Mistrust Essay1271 Words   |  6 Pagesvs. mistrust’, which occurs from birth and throughout the first year of an infant’s life (Candlin 2008, p.76). Erikson’s theory of ‘trust vs. mistrust’ will be outlined in this paper to suggest how it can be implemented to support parents in developing positive relationships and attachment with their infant and lay the foundations for trusting relationships into adulthood. When an infant is born they have limited capacity for thought and little memory, they require time to build a rapport andRead MoreMaslow s Hierarchy Of Needs893 Words   |  4 PagesMaslow’s Hierarchy of Needs The Thrive approach was created by a body of specialists including OFSTED who have worked within education since 1994. Thrives approach is to identify children at an early stage in their emotional development. Addressing the emotional development of an individual at an early stage can build upon the individuals or child’s resilience, which in turn can help reduce the risk of mental illness. Currently, there are thousands of schools across the United Kingdom using theRead MoreThe Psychological And Psychological Aspects Of Drug Use Prevention Programs1593 Words   |  7 PagesThis paper will emphasize the necessity of school-based drug use prevention programs by supporting the psychological growth and understanding of the harmful effects of drug abuse. Forming healthy parent-child relations, external social determinants, and the neurobiological imbalance during the developing stage of youth (Pokhrel, Herzong, Black, Zaman, Riggs, Sussman, 2013, p. 218) play key roles in the decision making processes. By reflecting on determining factors of cannabis initiation, we will beRead MoreEssay about Everyone Is Capable of Becoming a Lifelong Learner1364 Words   |  6 Pagesgeneral education peers. This particular type of disability is caused by birth defects. Birth defects cause serious problems within a person’s physical make up and usually affect multiple body part systems. The National Institute of Child Health and Human Development (2011) talks about specific developmental delays like nervous system disabilities (Down Syndrome, Fragile X Syndrome, Autism Spectrum Disorders), sensory related disabilities (Congenital Rubella, Williams Syndrome, Fragile X Syndrome)Read MoreExplain How the Role of the Teacher Changes in the Process of the Childs Growing Normalisation (Socialisation).1732 Words   |  7 Pagesof normalisation, describe the teachers initial approach with new children, explain the change in the teachers role as each child begins to concentrate and focus on activities, and finally I will give reasons why a child might regress. There are four characteristics that appear in every child that is developing normally. These are; love of work, concentration, self-discipline and sociability. Therefore normalisation is the process, through which the child obtains these characteristics, by repeatedlyRead MoreBcg Matrix Is A Model Developed Via The Boston Consultancy Group1691 Words   |  7 Pagesâ€Æ' BCG Matrix The BCG matrix is a model developed via the Boston Consultancy group within the early 1970’s. It is a good known device for an advertising manager. It s based on the commentary that a company’s business models can be categorized into four important categories centered on combos of market development and market share, for this hence the name growth-share matrix. Market progress represents the industry attractive attractiveness, and market share stands for competitive knowledge. ThisRead MoreCognitive Psychology : Cognitive Behavioral Therapy1447 Words   |  6 Pageslacking. Behavior therapy consequently gained distinction but in the 1960s, these therapies were initially controversial and primarily relegated to the treatment of behavior dysfunction in severely disordered children. It was until the mid to late 1970’s that the expansion of behavioral therapies reached higher functioning clients, mix the role of cognitive processing, and incorporate a focus on emoti ons. The transition did not happen at once. In the end. Social cognitive processing of self-control,Read MoreChildhood Trauma And How The Environment Affects Their Learning1452 Words   |  6 PagesScientific research over the last 20 years has demonstrated that repeated exposure to trauma and chronic stress in early childhood can impair brain development. For my research I have chosen the topic: Childhood Trauma and how the environment affects their learning. Increasing the quality of service and their stability help to foster positive responsive relationships with nurturing caregivers. As children struggle it is important for us to identify environmental factors and triggers that have an

Madam Cj Walker Uncovering An Indiana Treasure - 776 Words

Madam CJ Walker Uncovering an Indiana Treasure Madam CJ Walker was an uneducated woman and child of 2 former slaves. She was the first woman of either race to make money and become wealthy and successful completely on her own. Madam Walker only had 2 dollars and a dream when she began her business of manufacturing and distributing hair growth improvement shampoo. She started selling by going door to door, which turned into a full on manufacturing business. With this money, she quickly became a philanthropist because of her will to help other people grow and become self sufficient on their own. She contributed to many orphanages, local businesses and educational institutions because she wished to support her community and young people with the resources that she had wished she had. More Than Petticoats Madam s husband and business Lawyer convinced her to donate money to the community in order to bring positive attention to her business. This idea worked, but also grew and gave her many more opportunities to give to her community. Madam helped her poor neighbors in Indianapolis by supporting them on rent and groceries, gave coins to children in return for running her errands, and spoke to women about education and bettering themselves. Through her actions and large donations to local organizations, she touched many peoples lives and became a well established and thought of member of the Indianapolis community. NYT - The Charitable-Industrial Complex Warren Buffet s

Air Canada And Detrimental To The Market Extension †Free Samples

Question: Discuss about the Air Canada And Detrimental To The Market Extension. Answer: Synopsis Air Canada, founded in 2001 has its headquarters located in Saint-Laurent. The company is dominated by its rival and competitor Westjet and it is due to the lack of strategy and implementation of the same. Their lack of governing policies has also proliferated the number of employee confrontation and a decrease in the productivity rate. From the case study, it becomes apparent that Air Canada has done very little to compete in the U.S airline market dispersed by competent airline companies. At a glance it becomes evident that Air Canada lacks innovation in the sector of offering products and services to the passengers. There are many areas where Air Canada has lagged behind like making customer satisfaction upmost priority. Moreover, the credit account of Air Canada has gone bankrupt due to their high operational costs as a result of which the revenue has declined significantly to $1million from the stipulated $900 million. Over the years market analysts have predicted decline in the revenue quarters and lost domestic has market share (Williams, 2017). Furthermore, on a number of occasions Air Canada has found itself dominated by employee union and customer demands. The situation was further aggravated by its constant elimination of employees in order to curtail the expenses which in turn de-motivated the younger employees who just started off their career. The case study in a nutshell brings to the surface the loopholes in the operation andmanagement sector of Air Canada that have sprung a number of disadvantages. Symptoms Air Canada has failed to mushroom its network and as a result Westjet has taken over the position of being the dominant airline in the Canadian market. Air Canada has lagged behind in providing customer satisfaction even during their own failure in providing punctual and quality services. It is also apparent how Air Canada has failed in understanding customer requirements and catering accordingly. Air Canada is far behind in employee motivation and appreciation as a result they are losing out employees to other airline companies like Westjet who has always kept the employee satisfaction as the first preference. Themanagement sector has failed to curb the draining of $1 billion revenue especially when Air Canada is on the tip of bankruptcy. Instead of implementing strategies they slacked potential employees. Air Canada has high maintenance cost and they have done little to craft a competent budget to evaluate or moderate the annual expenditure. Problems There are a number of issues faced by Air Canada and detrimental to the market extension and networking of Air Canada. Lack of Innovation- Air Canada has failed to improve its technological aspects that would prove beneficial in serving the passengers better, since these are already embraced by its rival competitors, it has furthered lowered its popularity. In fact, Air Canada has proven in efficient to provide proper accommodation to those customers who faced inconvenience due to abnormal delay in flight (Limpanitgul, Boonchoo Photiyarach, 2014). On the other hand, its rival competitors like Westjet, has been handling exceptionally well by choosing SabreSonic Customer Sales and Service Solutions. High Operational Costs- operational costs like salary expense per employee can affect airline profitability. Fuel costs add up to one-seventh of Air Canadas total expenses. These factors have dwindled the profit of Air Canada as it has repeatedly failed to cope up like increasing the ticket prices with these changes. Employee Dissatisfaction- according to the case study, employees has shown contempt and dissatisfaction towards the job. This is because of work-life balance and random elimination of employees and lack of employee motivation. Whereas, in Westjet, the workers were treated as potential weapon for companys growth and success. This has negatively affected the service they cater to customers thereby affecting customer satisfaction (Ford, Paparoidamis Chumpitaz, 2015). In order to increase profitability and market share, Air Canada needed to ensure employee motivation and customer satisfaction (Anitha Begum, 2016). The employee pension gap hurdle is the other issue that has been detrimental to employee satisfaction. Shrinking the company time and again has only added to their list of bad reputation and management. Causes Air Canada has consistently shown incompetency in the organizational capacities to value their employees and integrate them in companys work and culture. The fact that there has been an issue regarding work-life balance, flexible work schedule and performance evaluation has went unnoticed by themanagement authorities. This has aggravated the situation. Lack of effective operational cost management in Air Canada has led to a failure in achieving a balance between service and cost. The same has hindered the company to achieve highest revenue retention with the least or necessity expenditure on resources. The cause behind poor innovation is Air Canadas failure to embrace trends in technological sectors and analyzing consumer psychology. Alternatives Air Canada should focus on developing a competent HRM policy by which they will be able to retain talent in the workforce instead of restructuring or downsizing. It makes the employees feel demotivated, inadequate and incapable. Air Canada should create a formal office to deal with passenger complaints instead of spending in bulk for operational costs. They can implement plans to deal with delayed flights, poor handling of luggage and flier programs that charge high fees (Kandampully, Bilgihan Zhang, 2016). Proposed Solution The operational cost management crew should schedule marketing objectives and aircraft assignment and utilization to confront the immediate problem of high operational costs. A detailed plan and budget on aircraft maintenance requirements and expenditure is also required. The same has helped Westjet to take over the Canada sky and dominate the market. The Human Resource Management can introduce a policy of stringent selection of employees and invest in extensive training for proper training sessions. They can motivate the workers through a program of coupons and vouchers, employee health plans, rewards and recognition. Creation of espirit de corps can enable the management to know about strengths and weaknesses and implement strategies according to improve the same. Air Canada suffers from a lack of technical innovation in an era of seamless digital interface and other operational efficiencies. The management should take steps to reduce the occurrences of operational glitches (Wang et al., 2017). However, with dynamic pricing, Air Canada can make presumptions about the type of passengers they are catering to and their preferences. Providing superior quality customer convenience should be the primary goal of Air Canada especially when it is competing with Westjet which has allowed the benefit of flight cancellation up to 24 hours with full refund. The operating model and management skills of Air Canada should be focused on enhancing customer satisfaction. Implementation Lack of Innovation Employee Discontent High Operational Costs 1. keeping a pace with the technological innovation 2. Assessing consumer psychology and behavioral pattern to implement it in areas like flight booking or seat reservation. 1. Introducing promotional schemes and other hike in wage on employment evaluation. 1. Maintenance of supply chain requirements. 2. Developing an IRROPS Cost Model. 3. A measurement system to track costs and evaluate performance according to shifting trends. References: Anitha, J., Begum, F. N. (2016). Role of organisational culture and employee commitment in employee retention. ASBM Journal of Management, 9(1), 17. Ford, J. B., Paparoidamis, N., Chumpitaz, R. (2015). Service quality, customer satisfaction, value and loyalty: An empirical investigation of the airline services industry. In The Sustainable Global Marketplace (pp. 187-187). Springer, Cham. Kandampully, J., Bilgihan, A., Zhang, T. C. (2016). Developing a people-technology hybrids model to unleash innovation and creativity: The new hospitality frontier. Journal of Hospitality and Tourism Management, 29, 154-164. Kristjanpoller, W. D., Concha, D. (2016). Impact of fuel price fluctuations on airline stock returns. 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